Hey!

That’s usually how it starts. Not because it’s casual—because it’s real. When people reach out to me, it’s rarely just a cold inquiry. It’s someone with a vision, a half-formed idea, a question that needs shaping.

I hear the gears turning, and I feel the spark.

Katey Asaph

—a creative director, designer, consultant, and collaborator for brands with soul. My work lives at the intersection of strategy and intuition, chaos and order, art and purpose. Whether I’m building a brand, designing packaging, refining a voice, or guiding a vision, I show up with my full self—because to me, business isn’t just transactional. It’s transformational.

My clients aren’t just clients. They’re people I care deeply about. I see them—and I treat their projects with the same heart and hustle I bring to my own. I believe in building rocket ships with people brave enough to dream, and doing it with integrity, curiosity, and a sense of grounded magic.

My work is shaped by

  • A lifetime of artistic expression
  • A decade of experience in digital design, brand identity, and creative direction
  • A connection to nature, intuition, and spirituality that keeps me grounded, inspired, and always learning
  • A deep interest in human behaviour, psychology, and the nuances behind how people respond and relate to the world around them
  • A fierce loyalty to people doing good work in the world—and doing it authentically

The brands I work with are often mission-driven, spiritually curious, a little bit rebellious, and a whole lot of heart. I gravitate toward founders and creatives who know who they are—or are in the process of becoming—and want to build something that feels aligned, intentional, and alive.

Design is my medium, but my gift is pattern recognition—seeing the threads that connect ideas, aesthetics, meaning, and message, and weaving them into something that makes people stop, feel, and act.

What I Stand For

These aren’t just business values—they’re personal ones too.

✨ Creative Freedom
I believe the best ideas come from a space of trust, curiosity, and the courage to do things differently. I value originality, experimentation, and carving new paths—not just repeating what’s already been done.

✨  Human First
This work is about people. I prioritize relationships over transactions, and I honour the whole human behind every brand.

✨ Soul + Strategy
A strong brand has both resonance and rigour. I weave spiritual insight with practical execution to create work that’s impactful and intentional.

✨ Integrity
I say what I mean and work only with people and projects I genuinely believe in.

✨ Transformation Through Collaboration
Magic happens when aligned people come together to create. I don’t just work for people—I co-create with them.

If that sounds like your kind of thing, well—hey!

Let’s build something that matters.

Contact Katey